Build Trust
Reduce Ghosting
Close Deals
Nayak's Trust Index™
What is Nayak's Trust Index™?
When you can measure trust, you can improve it.
For the first time, your sales team isn't guessing whether a prospect trusts them enough to buy. They have objective, real-time data on the quality of every client interaction—and actionable guidance to strengthen it.Trust determines whether deals close or prospects ghost. The Nayak Trust Index transforms relationship quality from a subjective hope into a measurable, improvable advantage that directly drives revenue.
Why It Matters?
Created in partnership with emotional intelligence researchers, the Index uses evidence-based psychological assessment principles and psychometrics to systematically evaluate relationship dynamics.
By integrating generative AI and a proprietary algorithm, it delivers real-time, measurable insights that predict relationship outcomes and recommend actions to strengthen trust levels and relational depth between individuals.
The framework is built on three key components essential to building trust: establishing rapport, demonstrating confidence, and establishing credibility. This structured approach reveals how relationships function and develop over time, transforming interpersonal dynamics into actionable intelligence.
The Three Pillars
Rapport
The feeling of mutual understand and connection
Enables: Psychological Safety to engage in discovery
Credibility
The buyer's conviction that the proposed solution will be a perfect fit for their needs/goals, supported by the seller's expertise
Enables: Solution Fit & Seller Authority to make a decision and complete the commercial process
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Confidence
The buyer's belief that the seller fully understands their specific needs, challenges, and goals
Enables: Empathy & Validation to Share feedback on the product
Nayak's Trust Index™ In Action
Three powerful tools that work together to help you build
stronger relationships and close more deals.
Pre-Meeting Preparation
Before every call, Nayak's Trust Index automatically generates personalized prep notes tailored to each conversation. Get the insights you need to build authentic trust from the first moment, including specific tips for establishing genuine rapport with every person you meet.
Real-Time Coaching
During live video calls, Nayak's Trust Index analyzes conversations in real time and recommends specific actions to strengthen trust and deepen relationships. When rapport begins to slip or confidence wavers, instant prompts guide you through the moment with actionable suggestions.
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Post-Meeting Summary
After every call, Nayak's Trust Index automatically scores the conversation and delivers a comprehensive trust assessment. You'll receive an overall trust score plus detailed breakdowns across the three core components of trust: rapport, confidence, and credibility—helping you continuously refine your relationship-building skills
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Learn more about Nayak's Trust Index™ Today
See the innovative features and strategies that Nayak™ brings to the table, designed to help your sales team achieve higher targets and close more deals.
