Scale Your MSP Sales Without Compromising Quality

Whether you're a founder looking to make your first sales hire or a sales leader balancing coaching and quotas, Nayak™ is your AI-powered solution for scaling MSP sales success.

Ready to Transform Your MSP Sales?

Real Results from Real MSPs

Imagine the efficiency of being able to ramp new reps in a matter of weeks instead of months. The cost savings of reducing technical training while still hitting revenue targets. The competitive edge of a sales team that can pivot to sell any offering at a moment's notice. 

That's the power of Nayak™.

"Nayak gives me confidence. The platform helps maintain conversation flow by keeping important knowledge close by which has allowed me to double my proposal generations."

Xavia Tankhilevich
Top-performing AE, Claratti

Empowering MSP Growth at Every Stage

For Founders Ready to Scale

Your MSP’s success comes from deep technical expertise and understanding client needs—but scaling shouldn’t mean sacrificing quality. Nayak™ acts as your digital clone, equipping new sales hires with your industry knowledge, objection handling, and solution frameworks. This allows you to step back from direct sales while ensuring your standards and reputation remain intact.

For Busy Sales Managers Balancing It All

Managing an MSP sales team while carrying your own quota requires superhuman abilities - but even superheroes need backup. Nayak™ transforms how you approach team development by automating the time-consuming aspects of sales coaching. Instead of spending hours reviewing calls and providing basic feedback, you get AI-powered insights that help you focus your coaching time on what matters most.

The Challenge:
Growing Beyond Founder-Led Sales

As your MSP grows, you face critical challenges:

For Founders

  • Your deep technical knowledge and industry relationships can't be easily transferred
  • Training new hires takes precious time away from running your business
  • Every mishandled sales conversation risks your company's reputation
  • You can't be in every meeting to guide your new hire
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For Sales Leaders

  • Carrying a significant portion of the team's quota while developing talent
  • Maintaining consistent technical accuracy across all deals
  • Finding time to provide meaningful coaching
  • Scaling your expertise across a growing team
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Comprehensive Sales Support System

prepare

Pre-Meeting Preparation

  • Custom smart call planning aligned with your MSP's service offerings
  • Industry-specific objection handling frameworks
  • Technical requirement checklists tailored to your solutions
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perform

Real-Time Coaching

  • Live conversation analysis and coaching
  • Sentiment analysis and active listening guidance
  • Immediate access to relevant case studies and technical documentation
  • Talking speed and agenda item tracking
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be present

Intelligent Note Capture

  •  AI-powered conversation analysis highlighting improvement areas
  • Automated call summaries and insights
  • Performance tracking and trend analysis
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POSITIVE OUTCOMES

Relationship Intelligence Measurement

For Founders
Scale your sales process without compromising quality while reducing time spent reviewing calls and providing feedback
For Sales Leaders
Coach effectively even with limited time, balancing coaching responsibilities with quota achievement 
For Sales Representatives
Develop skills continuously while building confidence to succeed. 
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Claratti: MSP CASE STUDY

AI-Powered Relationship Intelligence Sales Transformation

Challenge

Doug, Claratti's CEO, faced a significant challenge in building a scalable sales organization. His vision was distinctive: rather than solely pursuing experienced sales professionals, he wanted to develop a system that could transform entry-level candidates into high-performing sales representatives. Key challenges included:

  • Building a sales team quickly and cost-effectively
  • Developing inexperienced sales staff into competent performers
  • Maintaining the relationship-driven nature of MSP sales while leveraging technology
  • Creating a repeatable sales process that could scale

After evaluating various options, Doug discovered Nayak™ as a potential solution for AI-augmented sales enablement focused on relationship intelligence.

Solution Implementation

Starting in February 2024, Nayak™ partnered with Elisia, Claratti's Head of Sales, to implement and test an AI-powered sales enhancement solution. The implementation focused on two critical areas of the sales funnel:

SDR Team Enhancement:

  • AI-powered research about the company and key people they were calling 
  • Real-time guidance during call to help keep them on script

Account Executive Support:

  • AI-generated research about upcoming meetings i.e. a "cheat sheet" to prepare the team for the meeting
  • Real-time guidance during client meetings
  • AI-generated transcript of the meeting with meeting summary points.

The solution was implemented as an A/B test to measure its effectiveness accurately.

Results

The implementation delivered significant measurable improvements:

200% increase in SDR-booked meetings
10% growth in proposal generation

This resulted in a 40% increase in revenue through the inbound sales channel These results validated the effectiveness of AI-augmented sales processes in achieving Claratti's growth objectives.

Future Developments

The success of the initial implementation has led to expanded opportunities following Claratti's acquisition by Turnium:

Immediate Expansion Plans:

  • Roll out of the solution to Turnium's Canadian MSPs (Turnium and Tenacious)
  • Integration of AI capabilities into proposal closing processes
  • Development of cross-selling capabilities between MSP entities

Strategic Implications:

With Doug's elevation to Global CEO of the combined entity, the successful pilot at Claratti is positioned to become a blueprint for sales operations across the entire organization. The focus is now on:

  • Standardizing the AI-augmented sales process across all entities
  • Leveraging cross-selling opportunities between different MSP operations
  • Scaling the solution to support global sales operations

Key Takeaways

  • AI can effectively augment traditional relationship-based sales process
  • Entry-level sales staff can achieve significant performance improvements with AI support
  • The solution's success has validated its potential for broader organizational deployment
  • Technology-enabled sales processes can drive substantial revenue growth in the MSP sector

This case study demonstrates how innovative AI implementation can transform traditional sales operations while maintaining the human-centric approach essential in MSP services.

More MSP Insights

Ready to empower your MSP sales team with conversation intelligence?

Book a demo today and see how Nayak can help you:

-Upskill reps on your full service offering in weeks vs. months
-Maximize win rates and deal sizes in a competitive market
-Grow net retention to 100%+ with AI-powered account management