Real Results.
Real Relationships.
Real Success.
How Trust-Driven Selling Transforms Sales Teams
Discover how top sales teams are using Nayak™ to build trust, strengthen relationships, and close deals faster. Read their success stories and see what’s possible for your team.
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AI-Powered Relationship Intelligence Sales Transformation
Challenge
Doug, Claratti's CEO, faced a significant challenge in building a scalable sales organization. His vision was distinctive: rather than solely pursuing experienced sales professionals, he wanted to develop a system that could transform entry-level candidates into high-performing sales representatives. Key challenges included:
- Building a sales team quickly and cost-effectively
- Developing inexperienced sales staff into competent performers
- Maintaining the relationship-driven nature of MSP sales while leveraging technology
- Creating a repeatable sales process that could scale
After evaluating various options, Doug discovered Nayak™ as a potential solution for AI-augmented sales enablement focused on relationship intelligence.
Solution Implementation
Starting in February 2024, Nayak™ partnered with Elisia, Claratti's Head of Sales, to implement and test an AI-powered sales enhancement solution. The implementation focused on two critical areas of the sales funnel:
SDR Team Enhancement:
- AI-powered research about the company and key people they were calling
- Real-time guidance during call to help keep them on script
Account Executive Support:
- AI-generated research about upcoming meetings i.e. a "cheat sheet" to prepare the team for the meeting
- Real-time guidance during client meetings
- AI-generated transcript of the meeting with meeting summary points.
The solution was implemented as an A/B test to measure its effectiveness accurately.
Results
The implementation delivered significant measurable improvements:
This resulted in a 40% increase in revenue through the inbound sales channel These results validated the effectiveness of AI-augmented sales processes in achieving Claratti's growth objectives.
Future Developments
The success of the initial implementation has led to expanded opportunities following Claratti's acquisition by Turnium:
Immediate Expansion Plans:
- Roll out of the solution to Turnium's Canadian MSPs (Turnium and Tenacious)
- Integration of AI capabilities into proposal closing processes
- Development of cross-selling capabilities between MSP entities
Strategic Implications:
With Doug's elevation to Global CEO of the combined entity, the successful pilot at Claratti is positioned to become a blueprint for sales operations across the entire organization. The focus is now on:
- Standardizing the AI-augmented sales process across all entities
- Leveraging cross-selling opportunities between different MSP operations
- Scaling the solution to support global sales operations
Key Takeaways
- AI can effectively augment traditional relationship-based sales process
- Entry-level sales staff can achieve significant performance improvements with AI support
- The solution's success has validated its potential for broader organizational deployment
- Technology-enabled sales processes can drive substantial revenue growth in the MSP sector
This case study demonstrates how innovative AI implementation can transform traditional sales operations while maintaining the human-centric approach essential in MSP services.
Don't Just Take Our word For It
See what our trailblazing pilot customers are saying about the transformative power of Nayak.
"With Nayak, we are able to hire SDRs with limited technical skills and qualify the same amount of leads as if we had SDRs with full technical skills."
“Nayak is helpful for when there’s a lull in the conversation. I know what to say next.”
